MD2 Pineapple
Musang King
Papaya
Jackfruit
Coconut
Mangosteen
Rambutan
Dragon Fruit
Banana
Guava
StarfruitFresh Fruits
Air- and sea-freighted tropical fruit at export grade, harvest-scheduled to your market.
MD2 PineappleMusang King DurianPapayaJackfruitCoconutMangosteenRambutanDragon FruitBananaGuavaStarfruitSeasonal Tropical Fruits
Malaysian agri-trade · Est. 2009 · Putrajaya & Kuala Lumpur
Appreciating Local.
OFFICIAL COMMISSIONER · MALAYSIA
Appreciating Local.
Understanding Global.
Malaysia's gateway for premium agricultural trade.
Axis Commerce is a Malaysian international trade and business development company representing Malaysia's premium agricultural sector in global markets — connecting international buyers with trusted Malaysian producers, exporters, processors and cooperatives.
0Years in trade & advisory
0Global market regions
0Premium product categories
Malaysia Pavilion · Madrid 2026
SSM Registration200601027188 (746944-V)
Incorporated2009 · Malaysia
Working alongsideMinistry of Agriculture & Food Security (KPKM)
About Axis Commerce
Trade built on trust, grown in Malaysia
Axis Commerce (M) Sdn Bhd is a Malaysian international trade and business development company. Since 2009, we have helped Malaysian agricultural producers reach global markets — and helped international buyers source with confidence from verified, certified Malaysian suppliers.
Our strength is the depth of our network: we work alongside the Ministry of Agriculture and Food Security (KPKM), Malaysia's commodity boards, and a trusted circle of certification and logistics specialists across Asia and Europe.
To be the most trusted bridge between Malaysian agriculture and the world — appreciating local, understanding global.
Government-linked credibility. Founded and chaired by a former Secretary-General of Malaysia's Ministry of Agriculture and Food Security, with board experience across FELDA, Agrobank, MPIB and Tabung Haji.
What we do
Eight capabilities, one integrated trade house
Everything a Malaysian producer or an international buyer needs to trade with confidence — under one roof.
TRADE
Agro-Trading
Direct sourcing and supply of Malaysian fresh produce, processed foods and commodities.
ADVISORY
Agriculture & Agro Consultancy
Farm-to-export advisory across cultivation, post-harvest, processing and market entry.
CERTIFY
Global Certification Training
Preparation for GlobalGAP, MSPO, halal and international food standards.
DEVELOP
Business Development & Training
Capability building for exporters, cooperatives and agri-SMEs.
LIAISON
Government Liaison
Navigating ministries, commodity boards and agencies — with genuine institutional access.
EVENTS
Trade Event Execution
National pavilions, trade missions and B2B programmes at international exhibitions.
DIGITAL
Digital & Geospatial ICT
Traceability, compliance and geospatial solutions for modern agricultural trade.
GROW
Farming & Cultivation
On-the-ground cultivation projects and supply-base development in Malaysia.
For exporters & buyers
Services that move product across borders
Market Analysis & Buyer Matching
Identifying the right markets and connecting producers with vetted international buyers.
Export Readiness & Certification
Audit-grade preparation for GlobalGAP, halal, phytosanitary and destination-market compliance.
Strategic Halal Export & Market Access
End-to-end halal export solutions — certification guidance, trade facilitation and logistics.
Business Advisory
Strategic advice and resources to help agri-businesses thrive in competitive markets.
Organisational Management Advisory
Assessment of operational gaps, restructuring, and training to build committed teams.
Trade Fair Representation
Pavilion management, matchmaking and on-ground liaison at the world's key food fairs.
Agricultural CommoditiesFresh ProduceProcessed F&BHalal IndustryCocoaSpices & HerbsAquacultureLivestockAgriTech
Our premium Malaysian products
Fresh · 12+ varieties
Frozen · IQF
Shelf-stable
Ingredients
Cocoa
Spices
The full tropical value chain, from orchard to ingredient
A complete portfolio covering fresh, frozen, shelf-stable and value-added categories — sourced from verified Malaysian producers and processors.
Frozen · IQF
IQF Frozen Fruits
Individually quick frozen at source to lock in flavour, colour and nutrition year-round.
IQF DurianIQF PineappleIQF JackfruitIQF MangoIQF CoconutCustom IQF Processing
Shelf-stable
Retort & Shelf-Stable
Ready-to-eat tropical fruit in retort pouches, cans and jars — long shelf life, no cold chain.
Retort Pouch FruitsFruit in SyrupCanned PineappleReady-to-Eat Desserts
Ingredients
Fruit Ingredients
Industrial-grade inputs for beverage, bakery, dairy and confectionery manufacturers.
Juice ConcentratesPurées & PastesNFC JuicesDried FruitFruit Powders
Cocoa
Cocoa & Chocolate
Fermented Malaysian cocoa and value-added chocolate for premium and industrial buyers.
Fermented Cocoa BeansCocoa ButterCocoa PowderCouvertureSingle-Origin Chocolate
Spices
Premium Spices
Origin-traceable Malaysian spices — anchored by world-renowned Sarawak pepper — via our Spice Bridge arm.
Sarawak Black PepperWhite PepperGingerTurmericLemongrassCinnamon
Where we trade
Nine regions, one standard of trust
From ASEAN's fast-growing consumer markets to Europe's most demanding retail buyers, we structure trade that meets each destination's certification, halal and phytosanitary requirements.
Southeast AsiaChinaJapan & South Korea
Middle East & GCCEuropeUnited Kingdom
North AmericaSouth AsiaAustralia & New Zealand
Partner with us
Who we work with — and why they stay
We build long-term trade relationships, not one-off shipments.
Who we're looking for
- Importers & distributors of tropical produce
- Retail & supermarket chains
- Foodservice & HORECA groups
- F&B ingredient manufacturers
- OEM & private-label partners
- Halal-certified supply chain operators
- Wholesale market operators
- E-commerce & quick-commerce platforms
- Strategic investment partners
Why partner with Axis
- Verified, certified Malaysian supply base
- Government & commodity-board access
- Customised sourcing and OEM manufacturing
- Halal & GlobalGAP compliance built in
- End-to-end logistics and documentation
- On-ground liaison in Malaysia and Spain
- Transparent, structured agreements
- One accountable partner, farm to port
Trusted by
Working with institutions and industry
A selection of the government bodies, commodity boards and commercial partners we work alongside — in Malaysia and abroad.
Digital publication
Dari Ladang Kita ke Pasaran Dunia
Strategi Pemasaran & Promosi Industri Nanas Malaysia — Axis Commerce's guide for LPNM participants on how Malaysian pineapple growers move from farm to global markets. "Tanam Dengan Yakin, Jual Dengan Bangga."
People behind the vision
Lynda EunosChief Executive Officer
Syed Osama AliDigital & Creative Lead
Nicholas CheongAdvisor, Technical Solutions & Certification
Robert CheongDirector of Technical Solutions & Certification
Marina MuhamadDirector of Halal Strategy & Industry Development
Anthony Conrad AndayaInternational Project Consultant — Sustainable Agriculture & Export Strategy
Imran SyarifuddinHead of Finance
Leadership with government depth and global reach
Founder & Managing Director
Datuk Seri Mohd Sallehhuddin bin Hassan
A highly respected public servant with over 30 years in administration, governance and policy. As Secretary-General of the Ministry of Agriculture and Food Security (MAFS), he spearheaded the introduction of GlobalGAP certification in Malaysia. He has represented Malaysia at the United Nations, UNESCO, ASEAN and FAO, chaired the International Tropical Fruits Network (TFNet), and served on the boards of FELDA, Agrobank, the Malaysian Pineapple Industry Board and Tabung Haji. Recipient of the Darjah Seri Mahkota Wilayah and Kesatria Mangku Negara.
- Former Secretary-General, MAFS
- Former Director-General, GIACC
- Chairman, TFNet (2017–2019)
- Darjah Seri Mahkota Wilayah
Oversees strategic direction, business growth and organisational management — leading high-level proposals, government-grant facilitation, and international trade partnerships across Europe, Asia and other global markets.
Leads Axis Commerce's digital presence, brand and creative direction — from the Malaysia Pavilion's digital buyer engagement to the Axis Digital platform workstream. A Communications (Hons) graduate of Taylor's University in Public Relations & Event Management, he previously led PR and event delivery for the Asia Smart Farming & Food Security Summit (2023 & 2025), bringing storytelling, branding and international event experience to Malaysian agri-trade.
Over 25 years in regulatory compliance, corporate governance and risk management across export compliance, certification and good agricultural practices.
Senior assessor with 30+ years across ISCC, ISO 14064, MSPO and RSPO, and deep expertise in carbon-credit auditing and Malaysia Sustainable Palm Oil. Life Member of the Institute of Quality Malaysia.
Two decades leading Malaysia's halal ecosystem — Marquette University biochemistry graduate, former HDC and ITC strategist behind the HAAS platform. Convenor for SMIIC TC5 WG2 (Halal Medical Tourism).
Granada-based agribusiness professional bridging EU–Asia agri-food supply chains. Postgraduate credentials from Harvard Business School Online, Rome Business School and ENEB Barcelona. Leads on-ground EU liaison for the Malaysia Pavilion in Madrid.
ACCA-qualified finance professional, formerly with PwC across financial services, energy and telecommunications. Anchors Axis Commerce's financial consolidation, statutory reporting and regulatory compliance.
Our network
Connected where it counts
Government & Commodity Boards
Ministry of Agriculture & Food SecurityKPKM / MAFS
Malaysian Pineapple Industry BoardMPIB- Malaysian Pepper BoardLembaga Lada Malaysia
FAMAFederal Agricultural Marketing Authority
LPPFarmers Organisation Authority- AgrobankMalaysia's agricultural bank
Trade & Industry
- BIT GroupIndustry partner
- Touch GroupIndustry partner
- KJW Nursery Sdn BhdNursery & propagation
- The CoffeeF&B partner
- SSpice Bridge Trading & ConsultancyAxis Commerce spices arm
- BBidfresh Sdn BhdFresh produce trade
International
- IFEMA MadridFruit Attraction 2026 host
TFNetInt'l Tropical Fruits Network- AAlbenfruitValencia, Spain
- SSunridge CitrusValencia, Spain
Contact
Start the conversation
Tell us what you're sourcing, exhibiting or exporting — we'll come back with a concrete next step.
Pavilion & partnershipslynda.eunos@axismalaysia.com
OfficeKuala Lumpur / Putrajaya, Malaysia
Registration200601027188 (746944-V)